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Reassessing your museum brand
Reassessing your Museum brand With the double whammy of funding cuts and stagnant sponsorship, Museums may feel that now would be the worst time to reassess their brands, but having a clear idea about...
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Creating a successful brand
Above: Museum branding for the Wordsworth Trust designed by Sumo. A good brand development process typically means change, or at the very least a questioning of the place and purpose of an...
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What is museum branding?
Your brand is not your logo. Your brand is the perception that people have of your organisation. It is formed through everything you do, from how you present your collection through to how easy to use...
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Rebranding a gallery
Bringing together the historic and contemporary the Harley Gallery is located on the ducal estate of Wellbeck in Nottinghamshire. The venue planned to double in size with a new gallery to house their...
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