Bringing together the historic and contemporary the Harley Gallery is located on the ducal estate of Wellbeck in Nottinghamshire. The venue planned to double in size with a new gallery to house their historic collections.
The galleries leadership felt that this was an opportunity to rebrand the gallery, giving it a professional brand that could represent the venue following the redevelopment.
The foundation commissioned Sumo, a branding agency with a wealth of experience branding museums and galleries to rebrand the Harley Gallery.
Sumo employed a workshop led approach to build an understanding of the gallery and their vision for the future. The workshops helped the team working on rebranding the gallery to understand that the mix of the contemporary and historic were key to the vision of the organisation and they looked to communicate that visually.
Sumo developed a unique typographic brand combining a timeless and classic serif typeface with a bold, minimal sans serif to create a wordmark with broad appeal. This was mixed with a strong duotone treatment and a flexible colour palette which are used across the galleries marketing communications.
You can find out more about how Sumo rebranded the Harley Gallery on the design agencies website, as well as interesting case studies from other museum branding projects.
The post Rebranding a gallery appeared first on Museum Marketing.